About Segal Insight
Segal Insight was formed in Cambridge in 2014 by David Segal. He is a marketing and media insight professional with experience of global brands, across many markets, including retail, fashion, health, construction, architecture, and business services. He is expert in customer insight, brand and value positioning, new product development and integration of research and crm technology to win, retain and grow customers.
He is a member of The Market Research Society and a Fellow of The Institute of Direct and Digital Marketing. He also belongs to the Independent Consultants Group (ICG), a network of over 400 research experts. Through the ICG David can bring together uniquely skilled teams tailored for specific projects by calling on the group's specialist expertise.
Areas of Expertise